Trade Show Giveaways Make a Lasting Impression

Trade shows are one of the best ways to advertise your company and network with other businesses in your field, all while expanding your clientele. Industry-specific trade shows will draw sizable crowds that could be interested in that industry, giving you the advantage of interacting with a targeted audience and increasing brand exposure.

If you want to make your booth stand out and draw more visitors, stocking up on the popular trade show giveaways is a fantastic strategy to get attention. Try adding tradeshow giveaways, promotional products or swag to engage your audience, enhance with your brand and improve brand recall.

Start your search on our extensive promotional products website and take notice of the 3 top trade show giveaways trending today.

Continue reading “Trade Show Giveaways Make a Lasting Impression”

Quick Tips for Your First Trade Show

You’ve decided to start exhibiting at trade shows. Now what? While choosing a trade show may seem like a daunting task, let us help you break it down quickly so you can get right down to business. Continue reading “Quick Tips for Your First Trade Show”

What’s Next for Marketing Events?

While regulations continue to ease, trade show attendees and marketers alike are still having a challenging time this year as viruses and other illnesses are affecting the event business. Questions like these are still in the forefront of every event marketer: Continue reading “What’s Next for Marketing Events?”

Top Trade Show Trends for 2022

When it comes to which trends we believe will prevail in 2022, trade show organizers alike have a wide range of opinions. However, there are some constant themes, including the importance of quality above quantity, the continued product shortages, and networking concerns.

Here are 8 trends we see may be sticking around for the coming year. Continue reading “Top Trade Show Trends for 2022”

Picture Perfect: Useful Photos to Take at Your Next Trade Show

If a picture is worth a thousand words, trade shows are the ideal place to take candid pictures. Exhibitors, after all, invest a lot of money to create a visual presence at each trade show. Trade shows serve as a rich setting for capturing photographic memories that may be repurposed in a variety of ways, thanks to enticing booth design, bright signs and graphics, demos, seminars, and other activities aimed to enhance booth traffic. 🔥HOT TIP🔥 Use your trade show as the perfect time to gather photos for your website or promotional posts on social media. Continue reading “Picture Perfect: Useful Photos to Take at Your Next Trade Show”

Basic Graphic Design Tips Every Event Manager Should Know

When it comes to event marketing and attracting people to your trade show booth, the appropriate graphic design visuals may make all the difference. Is it possible that your current exhibiting strategy could be improved?

Everything event organizers need to know about producing high-quality trade show exhibit graphics is outlined below. If you want to make your booth stand out at your next event, follow these guidelines. Continue reading “Basic Graphic Design Tips Every Event Manager Should Know”

Get Your Team Thinking Creatively for Future Trade Shows

Trade shows, whether virtual or in person, offer a wealth of opportunities for cost-effective sales and lead creation. To take advantage of these opportunities, your company must stand out from the crowd. If your team members are having trouble coming up with new trade show ideas for your next event, we have some advice on how to spark creativity in your team. Continue reading “Get Your Team Thinking Creatively for Future Trade Shows”

Ways to Engage at a Hybrid Event

The past couple years have certainly been an eye-opening experience for those planning and attending events. Online conferences, expos, meetings and other hybrid event experiences have been a great substitute, but many of us still miss the energy and interaction of an in-person event. On a positive note, we’ve also learned that although virtual events can’t always replace the real thing, they can still be highly effective. Continue reading “Ways to Engage at a Hybrid Event”

Maximizing Use of Your Existing Trade Show Display

The recent struggles within the past year or so shine a light on the reality that even in business we need to find ways to adapt to our circumstances. In the wake of the cancellation or postponement of trade shows and marketing events, we’re all scrambling to find alternative ways to continue using the trade show displays recently purchased or have in storage and find ways to use them in the virtual market. Continue reading “Maximizing Use of Your Existing Trade Show Display”

Trade Show Restart in Full Effect

It has no doubt been a challenging time and your trade show schedule definitely took a hit. As the restart of trade shows finally inches it’s way back into our marketing routine, attracting crowds of attendees and exhibitors, we can’t help but see the light at the end of the tunnel.

For example, The Utility Expo held in September 2021 turned out to be the largest in the show’s history, attracting 900+ exhibitors and 16K+ attendees, all spread out over the large Kentucky Expo Center (32 acres to be exact). Continue reading “Trade Show Restart in Full Effect”