Trade Show Tips

Why the Maine HR Convention (Strategic HR Conference) Should Be on Your Radar

Why the Maine HR Convention (Strategic HR Conference) Should Be on Your Radar

If you're in HR, talent development, or organizational leadership, the Maine HR Convention—organized by Strategic HR U.S. in partnership with Maine’s SHRM State Council and eight regional chapters—is one event...

In-Person vs. Virtual Trade Shows: What's the Real Difference?

In-Person vs. Virtual Trade Shows: What's the Real Difference?

In a world that's rapidly adapting to digital convenience, the age-old tradition of the trade show is evolving. Once synonymous with crowded convention centers, booth swag, and jet lag, trade...

Trade Show Staffing Guidelines: Building the Team That Converts

Trade Show Staffing Guidelines: Building the Team That Converts

When it comes to trade shows, your booth design and marketing materials are only half the battle. The real magic—or missed opportunity—happens with your booth staff. These are the people who...

The Ultimate Trade Show Glossary: 50+ Terms Every Exhibitor Should Know

The Ultimate Trade Show Glossary: 50+ Terms Every Exhibitor Should Know

Whether you're stepping onto the trade show floor for the first time or you're a seasoned exhibitor, one thing’s certain: trade shows have their own language. From “drayage” to “inline booth,”...

Engaging the 5 Senses: The Secret to an Unforgettable Trade Show Booth

Engaging the 5 Senses: The Secret to an Unforgettable Trade Show Booth

When it comes to trade shows, it’s easy to focus on the big things: banners, brochures, sales pitches, and lead capture tools. But the real magic of a successful exhibit...

Why Choose a Tension Fabric Display for Your Next Trade Show

Why Choose a Tension Fabric Display for Your Next Trade Show

When it comes to standing out on a busy trade show floor, your booth design can make or break your first impression. One display option that continues to grow in...

4 Easy Ways to Capture Trade Show Attendees’ Attention

4 Easy Ways to Capture Trade Show Attendees’ Attention

Trade shows are packed with energy, opportunity—and a whole lot of competition. With so many booths vying for attention, how do you make sure attendees stop at yours? Here are four...

3 Key Questions to Ask During the Trade Show Off-Season

3 Key Questions to Ask During the Trade Show Off-Season

The trade show floor may be quiet during the off-season, but that doesn’t mean your work is done. In fact, the downtime between events is the perfect opportunity to reflect,...

Trade Show Engagement Tips: The One Place Where Talking Too Much Is a Must

Trade Show Engagement Tips: The One Place Where Talking Too Much Is a Must

At most events, being the loudest in the room might not win you any points—but at a trade show, talking too much is exactly what you should be doing. Trade shows...

Top Tips for a Powerful Banner Stand

Top Tips for a Powerful Banner Stand

When it comes to trade shows, first impressions are everything—and your banner stand often does the talking before you do. Whether it's a standalone piece or part of a larger...

Enhancing Trade Show Presence Beyond the Booth

Enhancing Trade Show Presence Beyond the Booth

Success at a trade show isn’t just about what happens inside your 10x10 space—it’s about how well your brand shows up everywhere else, too. To truly stand out and maximize your...

Maximizing Your Trade Show Display as a Virtual Backdrop

Maximizing Your Trade Show Display as a Virtual Backdrop

Your trade show display doesn’t have to collect dust between events. In today’s hybrid business world, it can pull double duty—as a dynamic, branded virtual backdrop for video calls, webinars,...

Smart Ways to Engage at a Hybrid Marketing Event

Smart Ways to Engage at a Hybrid Marketing Event

Hybrid marketing events—where in-person and virtual experiences come together—are here to stay. While they offer more reach and flexibility, they also demand a smarter engagement strategy to connect with both audiences...

Bringing Face-to-Face Marketing into the Digital World

Bringing Face-to-Face Marketing into the Digital World

Face-to-face marketing has always been about building trust, creating connections, and delivering memorable brand experiences. But in an increasingly digital world, how can you keep that same personal touch alive—without...

Step-by-Step Guide to Building Your Trade Show Display

Step-by-Step Guide to Building Your Trade Show Display

Planning a trade show presence can feel overwhelming—but with the right steps in place, building an effective and eye-catching display becomes a smooth, strategic process. Whether you’re starting from scratch...

3D Marketing Techniques to Elevate Your Trade Show Presence

3D Marketing Techniques to Elevate Your Trade Show Presence

In the crowded world of trade shows, standing out is essential—and 3D marketing techniques are a powerful way to capture attention and create memorable experiences. Moving beyond flat graphics and...